Marketing and Communications Services

Bloomsburg University's Office of Marketing and Communications — the university's representative to local, regional and national media organizations — is responsible for maintaining a consistent editorial and graphic identity in all official university publications and communications. The office promotes public awareness and support for the university and its mission through internal and external advancement and media relations efforts by:

  • issuing media releases
  • preparing publications – including Bloomsburg: The University Magazine
  • preparing advertising and marketing collateral, online communications and sports information
  • guiding BU's graphic, online and brand identity
  • managing BU's social media network
  • arranging and facilitating media coverage of BU
  • promoting BU experts to the media
  • assisting members of the BU community in their interactions with the media

The Office of Marketing and Communications (MarComm) is responsible for conceptualizing, developing, and executing marketing and communication strategies that support the university’s highest goals. Our focus on shaping and strengthening BU’s identity, increasing institutional visibility in the marketplace, and building reputation with internal and external audiences all contribute to the university's overall success. MarComm also serves as brand champions and stewards of the university's identity and athletic branding standards, institutional core messaging, and storytelling.

Contact Information

AVP for Marketing and Communications
  Jennifer Umberger • 134 Waller Administration • 570-389-4043
Director of Media Relations and Content Strategy
  Tom McGuire • 134 Waller Administration • 570-389-5134
Director of Marketing and Brand Management
  Nicole Keller • 134 Waller Administration • 570-389-3636
Sports Information Director
  David Leisering • 271 Nelson Field House • 570-389-2767
Assistant Sports Information Director
  Mary Raskob • 272 Nelson Field House • 570-389-4411
Senior Publications Designer and Marketing Specialist
  Eric G. Foster • 134 Waller Administration • 570-389-4412
Marketing and Communications Coordinator
  Irene Johnson • 134 Waller Administration • 570-389-4662
Digital Marketing Specialist
  Jaime North • 134 Waller Administration • 570-389-4488
Print and Digital Publications Coordinator
  Stacey Newell • 134 Waller Administration • 570-389-5259
Web Specialist
  Judy Ohl • 134 Waller • 570-389-5327

Our work is focused on three key areas:

  • Student Recruitment — MarComm partners with the Office of Admissions and the colleges in their efforts to reach and recruit diverse, academically qualified students who will be successful at BU and beyond.
  • Institutional Advancement — MarComm's advancement communications efforts are aimed at building a strong culture of engagement and philanthropy; developing a steady and dedicated stream of student, alumni, parent, faculty and staff volunteers, and creating a system for propelling volunteers into higher levels of service to the university in the long term.
  • Brand and Reputation Management — MarComm's primary purpose as a strategic communications office is to share the BU story in ways that showcase the value of a BU education and inspire and compel key audiences to take action. We are responsible for proactive media relations, internal communications, and crisis communications efforts; strategic development of stories; brand awareness advertising in national, regional, and local outlets; management of the university's primary social media channels; digital strategy and oversight of the university's website.