2015 President’s Strategic Planning Grant Recipients

2015 President’s Strategic Planning Grant Recipients

Three collaborative research projects have been announced by President David L. Soltz as recipients of $112,000 in 2015 Presidential Grant Awards as part of the ongoing initiatives of Impact 2017: Building on the Past, Leading for the Future.

Bloomsburg University Center for Strategic Communications Services

Center for Strategic Communication Services

Project Leader: Kristie Byrum

Grant Award: $20,000

Bloomsburg University's Center for Strategic Communications Services is an applied research learning center for students that provides a full range of public relations and marketing communications services to regional businesses and non-profit organizations.

The University-based, student-focused Center is a win-win for both students and the community, as students gain access to professional opportunities and local organizations tap into student skills. Center participants, comprised of students from multiple academic departments, will sharpen expertise in public relations, marketing communications, management, sales, development and entrepreneurism by working with regional community leaders.

Specific client work will include the planning and implementation of strategic communications programs. Typical projects will include corporate and product positioning, go-to-market communication strategies, investor relations, donor relations, news media relations, corporate communications (internal and external), collateral materials development (print, online, video, and social), event management and executive communications training.

English-Spanish Summer Enrichment (ESSE) Program

English-Spanish Summer Enrichment Program

Project Leaders: Betina Entzminger, Christopher Donahue, Kim Cardimona, Kailyn Stewart

Grant Award: $43,000

Bloomsburg University's Department of Audiology and Speech Pathology, the Department of Teaching and Learning, the Department of English, the Department of Languages and Cultures, the Office of Admissions, and the Office of Multicultural Affairs are collaborating with guidance counselors, teachers and appropriate administrators from high schools in Berwick, Hazelton, Lancaster and Reading to create a two-week early outreach residential summer program for area Latino high school students.

Participants will live on campus while attending courses targeting the improvement of their English language skills as well as the nurturing of their appreciation for their cultural and linguistic heritage.

Importantly, the project will also provide excellent learning and leadership opportunities for Bloomsburg University students from the departments of English, Teaching and Learning, Spanish, and the ESL Institute, and provide valuable professional development experiences to the faculty, staff and administrators involved in the outreach project.

Mild Traumatic Brain Injury Research in Collegiate and High School Student Athletes

Institute for Concussion Research and Services

Project Leaders: Joseph Hazzard

Grant Award: $49,000

Bloomsburg University's Institute for Concussion Research and Services was officially launched in September 2015 aimed at addressing the topic of concussion (mild traumatic brain injury) in conducting research to better understand this phenomenon, provide support and service to the medical community in return-to-play/return-to-learn decisions, and conduct translational activities that contribute to clinical application of knowledge.

The medical community has focused efforts to address the need to better understand the diagnosis, treatment, and management of mTBI as a result of sport at all levels of participation.

While many researchers are exploring concussion incidence, treatment, and outcomes, we are poised with a multi-disciplinary approach to better understand the various clinical outcomes related to concussion. The Institute is staffed with faculty/clinicians from Exercise Science, Audiology and Speech Pathology, Psychology, Biochemistry, and Athletics. It provides student engagement opportunities for interdisciplinary graduate (Exercise Science and Clinical Athletic Training, Audiology and Speech Pathology) and undergraduate students (Psychology, Biochemistry).