Alumna sheds light on today's media and changing viewing habits

Alumna sheds light on today's media and changing viewing habits

Rebecca Campbell Rebecca Funk Campbell ’83, president of the ABC-Owned Television Stations Group, told students during her first visit to campus since graduating, “You have made TV personal.”

Campbell returned to Bloomsburg as an invited distinguished speaker to discuss the future of television. Prior to the public lecture, she meet with the mass communications department, as well as toured the campus — including BU’s state-of-the-art high definition video studio — that has significantly changed over the past three decades.

“For decades, television could be watched only one way and audiences had a choice of three channels. Today, eight stations that are part of the ABC-Owned Television Stations Group have a total of 87 platforms, including video game consoles, smart phones and tablets.”

Regardless of the platform, good story-telling and relevant information continue to draw viewers, said Campbell, who was appointed president of the ABC group in May 2010. She is responsible for the company’s local TV stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno.

She also oversees other business within the group, including ABC National Television Sales, The Live Well Network and the syndicated series, “Live with Kelly and Michael.” #BUSpeakerSeries