Professional Sales and Marketing Requirements (BSBA)


Required General Education Courses for the Marketing Curriculum

  • BUSED.101 Introduction to Business
  • BUSED.333 Business Communications and Report Writing
  • COMMSTUD.103 Public Speaking
  • ECONOMIC.121 Principles of Macroeconomics
  • ECONOMIC.122 Principles of Microeconomics
  • ECONOMIC.156 Business and Economics Mathematics or MATH.123 Essentials of Calculus
  • ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
  • ENGLISH.101 Foundations of College Writing
  • PSYCH.101 General Psychology

College of Business Core

  • ACCT.220 Financial Accounting
  • ACCT.223 Managerial Accounting
  • FINANCE.313 Introduction to Corporate Finance
  • ITM.175 ITMA
  • LAW.331 Law and Legal Environment
  • MGMT.244 Principles of Management
  • MGMT.481 Business Policies and Strategies
  • MKTG.310 Marketing Principles and Practice

Professional Selling and Marketing Requirements

  • LAW.475 Negotiation and Alternative Dispute Resolution
  • MKTG.330 Consumer Motivation Behavior
  • MKTG.340 Integrated Marketing Communications
  • MKTG.341 Principles of Selling
  • MKTG.440 Marketing Research
  • MKTG.460 Marketing Management
  • MKTG.370 Sales Management
  • MKTG.373 Integrated CRM
  • MKTG.380 International Marketing
  • MKTG.445 Advanced Professional Selling
  • MKTG.480 Business to Business Marketing
  • 3 credits MKTG elective

Electives in Business - Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective. Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses.