Designing an enrollment vision of demand, program mix, capacity

Designing an enrollment vision of demand, program mix, capacity

Strategic Issue 3

Bloomsburg University must respond to the demands of a rapidly changing job market and shifting demographics. Bloomsburg must develop academic and co-curricular programs that support student retention, graduation and personal and career success. Facilities, services and personnel must align with student needs.

Ten years ago, job opportunities did not exist for green energy experts, Web content managers or mobile phone application developers. In 2000, Bloomsburg University was not yet offering a major in computer forensics or a career concentration in fraud examination. Today, employment opportunities are abundant in these fields and others not known a decade ago.

The average person may change careers five to seven times in a lifetime, so a current student may eventually work in a field that does not exist today. To prepare Bloomsburg University students for current and emerging careers and professions, all academic degree programs will be built upon the arts and humanities through a 21st century general education program that provides students with the breadth of knowledge, critical thinking skills and quantitative reasoning skills essential for success. Within the constraints of the university’s capacity for facilities, programs and services, the institution will anticipate the needs of a changing job market, meet the shifting career interests of incoming students and provide educational opportunities in high-demand fields. The direction for these initiatives will come from a comprehensive enrollment management plan.

The plan will identify enrollment goals and strategies for attracting highly qualified students from traditionally underrepresented, non-traditional and underserved communities. To enhance retention efforts, Bloomsburg University will augment academic services, support services and existing initiatives. Annual reviews will determine student satisfaction and success.

To design an enrollment vision, Bloomsburg University will:

  • Assess enrollment trends and projections in terms of capacity, student demographics, target populations and demand.
  • Develop a realistic, dynamic, budget-sensitive, comprehensive enrollment management plan that supports student access and success.
  • Implement and monitor a comprehensive enrollment plan relative to academic excellence, market demands and financial resources.