Marketing Specialization Requirements

Required General Education Courses for the Marketing Curriculum
  • BUSED.101 Introduction to Business
  • BUSED.333 Business Communications and Report Writing
  • COMMSTUD.103 Public Speaking
  • ECONOMIC.121 Principles of Macroeconomics
  • ECONOMIC.122 Principles of Microeconomics
  • ECONOMIC.256 Business and Economic Statistics I or PSYCH 160 Applied Statistics for Behavioral Sciences
  • ENGLISH.101 Foundations of College Writing
  • PSYCH.101 General Psychology
Choose one of the following two courses:
  • ECONOMIC.156 Business and Economics Mathematics
  • MATH.123 Essentials of Calculus
College of Business Core
  • ACCT.220 Financial Accounting
  • ACCT.223 Managerial Accounting
  • FINANCE.313 Introduction to Corporate Finance
  • ITM.175 ITMA
  • LAW.331 Law and Legal Environment
  • MGMT.244 Principles of Management
  • MGMT.481 Business Policies and Strategies
  • MKTG.310 Marketing Principles and Practice
Marketing Requirements
  • MKTG.330 Consumer Motivation Behavior
  • MKTG.331 Digital Marketing
  • MKTG.340 Advertising Management
  • MKTG.370 Sales Management
  • MKTG.380 International Marketing
  • MKTG.440 Marketing Research
  • MKTG.460 Marketing Management
  • 3 credits MKTG elective
COB Professional Development Program
  • ZIPD.101 – Functional Areas of Business
  • ZIPD.102 – Interconnectedness of Business
  • ZIPD.201 – Career Exploration
  • ZIPD.202 – Career Preparation
  • ZIPD.301 – Preparation for the Workforce
  • ZIPD.302 – Build your brand
  • ZIPD.401 – Networking and Job Search
  • ZIPD.402 – Career Transition

Electives in Business – (15 credits) Select courses in business to complete a minimum 60 semester hours. In selecting an elective, the student is reminded to have the proper prerequisites. BUSED.333 may not be used as a Business Elective.

Courses designated with BUSED, ACCT, MISCIS, MGMT, ITM, FINANCE, MKTG, OR LAW are business courses.

General education electives - Select general education courses needed to meet the 120-semester hour graduation requirement. 40% of all courses taken must be 300-level or higher.