Third Place Finish at American Marketing Association Regional Case Competition

BLOOMSBURG--A team from Bloomsburg University of Pennsylvania’s American Marketing Association (AMA) chapter placed third in the Penn State Regional Case Competition on Friday, Oct. 19, in University Park. The theme of this year’s program was “Marketing for the Future: Artificial Intelligence.”

Among the schools in attendance at the competition were teams from Penn State, Pitt, Temple, Florida State and Robert Morris. Bloomsburg was the only Pennsylvania State System of Higher Education school competing.

Bloomsburg’s team consisted of Phillip Denelsbeck (Rockledge, Pa.), Kayla Martin (Tunkhannock, Pa.) and Bridget Smith (Lancaster, Pa.).

Thomas Tanner, DM, assistant professor of marketing and professional sales, is the team advisor.

The team will now focus on the regional case competition at Johns Hopkins University in Baltimore, Md., then turn their attention to the AMA national competition in New Orleans in April, 2019.