Global Business Association takes third in international competition

Global Business Institute

The CUIBE case competition gives students an opportunity to showcase their knowledge in international business through a case study to analyze in 24 hours. Teams are judged on their analysis, recommendations and overall presentation.

BLOOMSBURG — Bloomsburg University’s Global Business Association (GBA) team placed third at the Consortium for Undergraduate International Business Education (CUIBE) Case Competition held Oct. 11 to 13 in San Diego. It’s the first time that BU has placed in the top three of the CUIBE International Business competition.

The CUIBE case competition gives students an opportunity to showcase their knowledge in international business through a competitive environment. Each team is given a case study to analyze 24 hours before the competition begins. The winners of each bracket move on to the final round. The teams are judged on their analysis, recommendations and overall presentation.

BU’s team of Ekaterina Khrunova, Jared Ortega, Jordann Marie Seasock, and Sierra Danforth presented on the case “Paris Baguette: Quintessentially French with love from Korea.” Specifically the competition focused on, “should the company find staple bread specific to each European country and replicate the similar strategy as in France? Or should it be consistent and use the baguette everywhere else to leverage on its success in France? With Tous les Jours at its heel, it was critical to gain the first mover advantage by getting its entry strategy right. And more importantly, which country should it enter next after France?”

“What made this third place award so special is that the competition was extremely competitive” says Lam Nguyen, D.Mgt., professor of management and international business and GBA’s advisor. “Bloomsburg University’s team was placed above many great schools such as The George Washington University, Loyola University Chicago, University of Oklahoma, University of Nebraska-Lincoln, James Madison, San Diego State, and more. The judges were so impressed with our team’s presentation and highly applauded their great effort and solutions to solve the strategic issues presented in the case. This result is clear evidence again that our students can compete with the top schools in the nation. We gained much respect from others in the CUIBE organization.”

BU's Zeigler College of Business offers programs accredited by AACSB International and a business education program accredited by CAEP, as well as a minor in business and three graduate programs.

Bloomsburg University is one of 14 universities in Pennsylvania’s State System of Higher Education. The university serves approximately 9,300 students, offering comprehensive programs of study in the colleges of Education, Business, Liberal Arts and Science and Technology.