BU to offer new international business major

Zeigler College of Business

The new major is designed to prepare students with a wider set of skills and a global mindset. Graduates will step into leadership positions in profit, nonprofit and government organizations that operate across national boundaries.

For Immediate Release: July 31, 2017

BLOOMSBURG — A new international business major for Bloomsburg University's Zeigler College of Business has been approved by the Board of Governors of Pennsylvania’s State System of Higher Education.

The major, which begins this fall, is designed to prepare students with a wider set of skills and a global mindset. Graduates will be prepared to step into leadership positions in profit, nonprofit and government organizations that operate across national boundaries. It combines liberal arts learning with the functional business disciplines, experiential learning and leadership training.

“We created an international business major that has a strong liberal arts foundation, study abroad, foreign language and international business courses. That is essentially how other universities structure their international business majors,” said Jeffrey Krug, dean of the Zeigler College of Business. “We also did something different; we added a requirement that every student accumulates up to 21 credits in a functional area of business such as accounting, finance, marketing, management, information technology and supply chain management. We also collaborated with the College of Liberal Arts to create specializations in economics in the department of economics and policy and globalization in the department of political science. These specializations will serve students who may want to work in a nonprofit, government or international agency.”

The unique structure of the international business major, which requires coursework both in international business and a functional area of business, will increase the job marketability of graduates.

“A graduate will be able to tell a recruiter that he or she completed a major in international business with a functional concentration in accounting, finance or marketing," Krug said. "Almost all organizations today conduct transactions across national boundaries. Even small companies, for example, buy raw materials abroad to lower prices or sell products internationally to increase sales.”

“I’m aware of only two other universities in the country that offer this type of degree, the University of South Carolina and University of Southern California,” said Krug. “This is a unique opportunity to give students an international business degree that will propel Bloomsburg University in tremendous ways.”

Bloomsburg University is one of 14 universities in Pennsylvania’s State System of Higher Education. The university serves approximately 9,600 students, offering comprehensive programs of study in the colleges of Education, Business, Liberal Arts and Science and Technology.