College of Business Newsletter

Bloomsburg University Business Briefing

College of Business Newsletter

Fall 2016

Business students excel in competition

Business Students win honors

Business students proved their prowess at several national competitions held in November. Sales students competed in the National Sales Challenge at William Patterson University this weekend and finished ninth overall – BU’s best finish to date. Michele Welliver (shown in center), instructor of marketing, advised the student competitors, Caitlyn Dooling and Nicholas Triefler. Both are senior marketing majors with a minor in professional selling. Competing institutions included Temple, Purdue, William Paterson and Baylor universities among others. BU student teams placed second and third overall at the American Marketing Association’s regional case competition at Johns Hopkins University. Competition included teams from Penn State, Johns Hopkins, Maryland, and Temple, among others. BU’s second place team consisted of Sammi Maloof, Stefanie Haley, Rebekah Mull and Nikki Slivka. BU’s third place team consisted of: Matt Starcher, Sam Payson and Vincent Delucy.

MBA program showcased at Philadelphia Acceleration Conference

Philadelphia Acceleration Conference

Bloomsburg University's Center City MBA program was showcased by Jeffrey Krug, dean of the Zeigler College of Business at the 2016 Philadelphia Acceleration Summit held Nov. 18.

“More than ever, higher education needs to differentiate and produce measurable results for students and parents,” said Krug. “The MBA market is highly competitive. Our strong value, brand, flexible-offerings combined with our 50% lower tuition make Bloomsburg's Center City MBA the best value in Philadelphia,” he added. Dr. Krug’s remarks highlighted the Center City MBA's flexible offerings for students juggling busy jobs, families and responsibilities. The Bloomsburg Center City MBA programs are offered at 701 Market Street in Philadelphia and online.

Speaker after speaker at the Acceleration Summit warned of exponential change impacting every sector in every industry. National speaker, John McElligott of The Fortress Initiative urged embracing disruption.

Shown from left are: Harold T. Epps, Director of Commerce, City of Philadelphia, with Dean Krug.

Kass honored for innovative teaching

Darrin Kass

Darrin Kass, professor of management and international business, was honored with the Middle Atlantic Association of Colleges of Business Administration Innovative Teaching Award on Oct. 28. From a field of more than two dozen entrants, Kass was selected for the award for his Leadership on the Edge Program. An optional part of BU's MBA program, Leadership on the Edge is designed to provide insight and reinforce leadership theories that are taught in the classroom. Over Labor Day weekend, student teams climb the Knife Edge Ridge of Mt. Katahdin in Maine. This route provides the opportunity for the team to practice and hone its management, leadership, and coping skills in a challenging environment.

Steve Jones makes gift to support study abroad

Steve Jones

BU alumnus Steve Jones, '83 business administration, has made a blended gift of $500,000 to support the College of Business through the It’s Personal Campaign. Jones' gift will establish a Professional Experience Grant that will support students from the College of Business who wish to study abroad. Jones was inspired by his own personal study abroad experience to England while a student at Bloomsburg. He currently serves on the Bloomsburg University Foundation Board of Directors and is the President and CEO of Covanta Holding Corporation in Morristown, N.J.

Geisinger VP to talk about MBA's value

Gloria Gerrity

Gloria Gerrity, vice president at Geisinger Medical Center, will speak about Bloomsburg University of Pennsylvania’s MBA program on Monday, Nov. 7, from 6 p.m. to 7:30 p.m. in Centennial Hall 170. An alumna of BU’s MBA program, Gerrity’s talk is the first in a planned series of “MBA Storyteller” talks that are free and open to the public.

Gerrity is vice president of operations for the pediatrics’ service line and Janet Weis Children’s Hospital for Geisinger Health System in Danville, Pa. She also serves on the Bloomsburg University College of Business Advisory Board. Gerrity also earned a bachelor’s in management from the University of Maryland and a master’s in healthcare admiration from the University of Minnesota. In her career, she has been involved in physician group practice acquisitions, developing innovative business models for pediatric specialty care and managing operations at Janet Weis Children’s Hospital.

Message from the Dean

Jeffrey Krug

We are thrilled to announce a $2.5 million gift from Nicholas J. Giuffre (’78) to establish the Nicholas J. Giuffre Center for Supply Chain Management. Nick’s $2.5 million gift is the largest single-donor gift in our history.

I first met Nick last summer at his home in West Chester. We immediately became friends. Over the next few months, we spoke about his passion for supply chain management. After talking about the importance of distinguished professorships as a means of attracting outstanding faculty, Nick upped his gift to $2.5 million to establish the Nicholas J. Giuffre Endowed Professor in Supply Chain Management.

Now in its second year, our major in supply chain management has already enrolled 90 majors and the Giuffre Center has become a center for faculty and student activity. Thank you, Nick!

Jeffrey A. Krug, Dean, College of Business

PS: Dean Krug’s research highlighted in Wall Street Journal: “Some CEOs Survive Mergers as Acquirers Look to Retain Top Talent,” 9/27/16. Read the story

$2.5 million gift establishes Nicholas J. Giuffre Center for Supply Chain Management

Nicholas Giuffre Center

BU’s College of Business recently unveiled the Nicholas J. Giuffre Center for Supply Chain Management on the third floor of Sutliff Hall. The Giuffre Center supports the new major in supply chain management. It is structured to allow a wide range of student activities such as game simulations, case studies, lectures, and individual work on a variety of supply chain software programs. The center is also equipped for classes and hosting corporate visits, and is home to BU’s Supply Chain Club (APICS).

The Giuffre Center will sponsor a wide range of activities this fall that includes a regional student conference for accounting and finance professionals, networking reception for corporate recruiters, corporate visit by Hostess to discuss logistics and supply chain management, networking reception with Crayola, and tour of the C.F. Martin Guitar facility in Bethlehem, Pennsylvania.

Nicholas Giuffre

Nicholas J. “Nick” Giuffre is a 1978 graduate of Bloomsburg University, where he earned a Bachelor of Science in Business Management. After graduation, he went to work for Bradford White Corporation, a growing manufacturing firm specializing in water heaters and heating systems. His career progression is an example of a “bottom up” success story. Starting as an entry-level telephone representative, Giuffre worked his way up the ranks to become President and CEO of Bradford White and its subsidiaries.

Under Giuffre’s leadership, Bradford White has grown into one of the most technologically advanced manufacturers of water heating, space heating, combination heating, and water storage products in the world. Throughout his tenure at Bradford White, Giuffre developed a reputation for boundless energy and an ability to bring fresh ideas and innovations to his work. In 2011, he was honored by the American Supply Association (ASA) with the Fred V. Keenan Lifetime Achievement Award. The award recognized his lifetime contributions and achievements in the plumbing, heating, and cooling contracting industry.

Giuffre and his wife Kathy have worked tirelessly on community and charitable efforts. During the last three years, they have raised more than $400,000 for the Eastern Pennsylvania Chapter of the Leukemia and Lymphoma Society (LLS). Nick and Kathy have four children and reside in West Chester, Pennsylvania. His daughter, Natalie, is a recent graduate of BU’s College of Business.

Department of Innovation, Technology, and Supply Chain Management

Margaret OConnor

To support our many strategic initiatives, we reorganized the College of Business this summer. Departments are now organized based on capabilities rather than majors. A new Department of Innovation, Technology, and Supply Chain Management chaired by Dr. Margaret O’Connor responds to rapid technological change and globalization trends. Increasingly, multinational enterprises are shifting value-chain activities around the world to increase efficiencies and more quickly respond to consumer needs.

Dr. O’Connor earned her doctorate from Robert Morris University, MBA from University of Connecticut, and B.S. from University of Florida. She has significant corporate experience with Proctor & Gamble, Kodak, and Muskin Leisure Products. One of our most important COB leaders, Dr. O’Connor has successfully created a new department-wide capability in the application of technology to a company’s value chain that will provide superior education to our students. This focus is consistent with Nick Giuffre’s experience at Bradford White Corporation–that technology drives every aspect of a business’s value chain.

Spring 2016

Accounting students rank nationally

Bloomsburg University of Pennsylvania Accounting students achieved a national ranking for their performance on the 2015 CPA Examination. BU placed in the top 15% nationwide among universities in the medium sized program category, with a 62.6% pass rate for first-time test takers, well exceeding the average pass rate of 50%.

BU's Master of Accountancy students earned the highest average exam score among exam takers from all graduate programs in Pennsylvania. Their pass rate of 82.4% was third highest in the state, just behind Carnegie Mellon and the University of Pennsylvania. BU’s MAcc students have especially distinguished themselves on the audit portion of the CPA exam, with 50% of students passing the audit section with scores in the 90th percentile and 90% of the MAcc students passing on the first attempt. BU alumni Michael Gemini (2014, 2015) and Michael Rosen (2014) were among Pennsylvania’s top 15 scorers on the CPA exam for 2015. Accounting alumni Michael P. Gemini (2014, 2015), Eric Hisser (2014, 2015), and Brandon J. Arizini, 2015, 2016) passed the CPA auditing section with scores of 99%, the highest possible score.

The Accounting Department offers a BSBA in Accounting, a Master of Accountancy, and Minor programs in Accounting and in Fraud Examination.

Shown above are Accounting Department Chair Gary Robson with Brandon Arizini.

Students make finals in national bank competition

National Bank Competition

Bloomsburg University has been named one of 12 finalists in the 2016 Community Bank Case Study Competition, chosen from among 23 student teams from 20 colleges and universities around the country. Team finalists will now move on to the final round of competition judging where the winning team will be announced later this month.

“Congratulations to the Bloomsburg University team for being named a finalist in the 2016 Community Bank Case Study Competition,” PA Secretary of Banking and Securities Robin L. Wiessmann said. “I am excited to see our students take an interest in community banking. Community banks play an invaluable role in communities across Pennsylvania, and the research from these students will foster even more insight into the impact of community banks on local and regional business and economies.”

Facilitated by the Conference of State Bank Supervisors (CSBS), the Community Bank Case Study Competition encourages students to explore community banking by partnering student teams with local banks to conduct original case studies. Teams are competing for a chance to win a scholarship and an opportunity to attend the fourth annual CSBS-Federal Reserve Community Banking in the 21st Century Research and Policy Conference in St. Louis. Finalists will have their case studies published during the conference.

FMA earns Superior Chapter Award

FMA Honors

Bloomsburg University’s Financial Management Association was named a “Superior Chapter” this spring by the international Financial Management Association.

Only 23 of 175 universities received this honor this year. The highest honor for an FMA Student Chapter or Honor Society is the attainment of the "Superior Chapter" designation. With more than 175 active student chapters, less than 10 percent receive this honor each year.

The purpose of the FMA is to:

  • initiate and maintain fellowship among students who are actively interested in the area of corporate finance, investments, banking, insurance, and other related fieldsencourage interaction between students, faculty, and business professionals through professional presentations, open discussion, field trips, and other opportunities
  • provide the FMA students aids in professional development and career planning by facilitating the distribution and exchange of career‐related information
  • develop a better understanding of current business and economy through corporate presentations and open discussion of current issues
  • achieve superior chapter recognition from FMA International

Department News

Department of Finance

  • Pennsylvania Secretary of Banking and Securities, Robin L. Wiessmann, praised BU students for being the first to represent Pennsylvania in the National Community Bank Case Study Competition. The competition was sponsored by the Conference of State Bank Supervisors (CSBS).
  • Under the guidance of Dr. Victoria Geyfman, two teams from BU partnered with First Columbia Bank & Trust Company and Mid Penn Bank to conduct original case studies to assess the effect of banks’ small business lending efforts on local economic development.

Department of Management and International Business

  • A new student organization called the Global Business Association (GBA) was launched to expose students to cross-cultural and international experiences.
  • The Global Business Institute (GBI) was launched in the College of Business to support international initiatives and study abroad opportunities for BU students. Dr. Lam Nguyen will serve as director.
  • The Beta Gama Sigma BU Chapter received the Highest Honors Chapter Award for 2015. Beta Gamma Sigma (BGS) is an international honor society serving AACSB-accredited business programs. Membership in Beta Gamma Sigma is the highest recognition a business student can receive.
  • BU’s BGS Chapter also received a Leadership Scholarship to fund student participation at the Global Leadership Summit in Orlando, Florida.
  • On April 29, 2016, Beta Gamma Sigma BU Chapter inducted 75 new members (six graduate students, 23 seniors, and 46 juniors). This is the largest group of new members inducted into Beta Gamma Sigma-BU Chapter to date.
  • The APICs Student Chapter collaborated with finance students to field two teams of supply chain management (SCM) and finance students in the Global Student Challenge in Supply Chain Finance. More than 2,800 students representing 700+ universities from 98 countries competed. Both BU teams advanced to the Global Stage, one of only 100 universities to advance.
  • Amanda Walker, Louis Vining, Ben Hendershott, and Kathryn Schmid finished Global Stage #4. Nicholas Hoffman, Jake Warriner, Wade Cooper, and Kristin Burke finished in the Top 10 in the United States. Dr. Victoria Geyfman, Dr. John Grandzol, Dr. Todd Shawver, Dr. Ken Hall, and Dr. Christian Grandzol served as faculty coaches.
  • Management professor, Dr. Steven Si, recently presented his research on entrepreneurship to local entrepreneurs and faculty from Columbia University in New York City.

Department of Marketing and Professional Sales

  • BU’s new minor in Professional Sales is the only sales program in the PASSHE system.
  • BU’s student team placed #22 in the National Collegiate Sales Competition (NCSC) held in Atlanta in April 2016. 134 students from 67 universities competed. BU’s teams continue to outperform competition, advanced from #30 in 2015’s competition to #22 this year.
  • BU’s graduate team (Connor Gades and Bryan McCall) placed #3 in Team Selling.
  • BU’s student team placed #8 at the International Collegiate Sales Competition, making BU a “Top Ten” team for the third year in a row.
  • The BU chapter of the American Marketing Association was recognized with an “Outstanding Chapter Planning” award at the Annual AMA Conference.”
  • A new student organization, the BU Sales Club, was approved at the end of the Spring 2016 semester and will become active this fall.
  • BU’s Professional Sales program was recently named a Top Sales Program in North America (Top 100) by the Sales Education Foundation (SEF).

Department of Innovation, Technology, and Supply Chain Management

  • The M.Ed. in Business Education has been redesigned in a hybrid (face-to-face and online) beginning next fall.
  • A spring teacher’s seminar was held for business, computer, and information technology educators April 29th. More than 30 educators from across Pennsylvania attended. Two BusEd alumni, William Egan and Andy Wise, and Dr. Carolyn LaMacchia presented. Students from Pi Omega Pi Business Education Honor Society served as conference assistants.